CASE STUDY
Books & Booze
BRAND & IDENTITY / 2026
נהנות מכל העולמות
A monthly book-club-meets-bar for women who refuse to choose between a great book and a fine cocktail.
&
For centuries, literary salons were for deep philosophy; bars were for careless release. Books & Booze exists because women shouldn't have to choose : a great book and a fine cocktail, a meaningful conversation and a roaring laugh, in the same room.
This isn't a polite book club; it's the official monthly getaway. A social-sensory space where the plot of the book and the taste of the drink blend seamlessly, sometimes the book is the whole story, sometimes it's just the excuse to leave the house.
OUR VALUES
Three rules for the room
Sisterhood
Connection built on shared release, not emotional labor. We survived the day, now we downshift together.
Light Depth
A smart anti-snobbism: the intellect and the indulgence, without a single drop of academic pretension.
Safe Space
Zero judgment is the ultimate rule. Show up exhausted or buzzing. No need to perform, just make yourself at home.
WHO SHE IS
She's tired, but she goes
and she's always glad she did
Smart, curious, and completely done performing for the day. Her tote bag holds keys, a phone, and a book she didn't finish — she's exhausted, but she steps out anyway. She craves real connection without the heavy emotional labor. She drinks to arrive, not to flee.
THE PHILOSOPHY
An ampersand that bends
like the room it represents
The '&' isn't a conjunction — it's the whole philosophy, made visible. It holds two things in the same breath without asking either to disappear: the book and the glass, the woman who finished every chapter and the one who only read the back cover. It has no fixed form. Neither do the women who gather under it.
THE PALETTE
Four colors,
exactly as specified
Pink — #CB5995
Cream — #ECE5D1
Near-black — #20160D
THE TYPE SYSTEM
Two voices,
one conversation
Karma DL Bold carries the book — confident, literary, a little dramatic, never cold. General Sans carries the conversation — easy, warm, unfussy. Neither voice is allowed to dominate.
THE BRAND IN THE WORLD
THE BOOK — SPREADS
© 2026 Benaya Amar.
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