CASE STUDY

Moshe Operation

INTERACTIVE STORY / DATA 2026

An interactive data story about the 1984 covert airlift that carried thousands of Ethiopian Jews to Israel — a piece of history rarely discussed in Israeli culture.

ROLE

Concept, UX/UI,

visual design

BRIEF

Interactive story

(7 weeks)

AUDIENCE

Teens to adults

with a taste for history

FORMAT

Scroll-driven site,

nine chapters

TOOLS

Figma, Illustrator

01 / THE STORY

A rescue that had to stay

invisible to work

Between 21 November 1984 and 5 January 1985, a joint Israeli–American–Sudanese operation moved Ethiopian Jews out of Sudanese refugee camps, through Brussels, and into Israel on civilian charter flights disguised as ordinary passenger service.

Israel and Sudan had no diplomatic relations. The agreement was unwritten. Refugees were collected under cover of darkness and forbidden to say they were Jews. The operation ended the moment it became public — and roughly 2,000 people were left behind.

02 / STRUCTURE

Nine chapters, one scroll

The story is told in sequence, one chapter per scroll section — so the reader moves through the operation the way it actually unfolded, without being able to skip the cost.

01

Who are Beta Israel?

02

The Dream

03

The Decision

04

The Operation

05

The Journey

06

The Rescue

07

The Landing

08

The Price

09

The New Life

03 / NARRATIVE ANCHORS

Four moments the story

turns on

01

A dream unbroken for generations

Beta Israel were cut off so completely they believed they were the last Jews left alive — and still kept First Temple-era observance, waiting to return.

02

An Exodus without a Moses

Whole families folded up their lives overnight and walked into the desert toward Jerusalem. No prophet leading them, no sea parting.

03

The heavy price

Roughly 4,000 did not survive the Sudanese desert and the camps. Contemporary reporting counted 10 to 15 deaths a day. This is the number most retellings leave out.

04

An ending nobody chose

The airlift stopped the moment it became public. Around 2,000 people were left behind, evacuated only months later in a separate operation.

04 / THE DATA

Every statistic is a person

6,364

people carried out

(sources vary up to ~7,000)

46

days, start to abrupt finish

21 Nov 1984 – 5 Jan 1985

~4,000

did not survive the journey

or the refugee camps

7,645

children later born

in Israel to those families

SELECTED SCREENS

IN CONTEXT

Macbook Pro

© 2026 Benaya Amar.

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